standard +

ENTREPRENEURSHIP next.js express.js solidity gcode

After design school I went to try by myself the entreprenueriship universe by creating my own company in the field of technology and design.
I built everything design, tech, marketing, finances and had some victory :

+40k eur raised

4–5% conversion rate on Meta Ads campaigns

Successful product launch and partnerships with the Sorbonne Center for AI

standard+ is a platform dedicated to produce design home appliance like lamp and small storage on demand with an highly automated 3D printed process and an NFC/blockchain certification.

Learn more ↓

→ Problems :

90% of French consumers often perceive local design as too expensive compared to its perceived value.

85% of designers and creators only receive 1–3% of the revenues from their creations.

→ Solution :

Make design accessible through technology. Revolutionizing the distribution of design objects through 3D printing and a digital library of objects.
→ For on-demand, certified, local, and recyclable everyday objects.

How it works :

Here, I built

Designers and creators upload their digital objects to the platform…
Customers explore and easily purchase 3D-printed design objects…
They benefit from copyright protection while accessing efficient, traceable, and scalable 3D manufacturing…
Produced locally, empowering independent designers and making design more affordable and accessible.

Tech and stacks :

I developed the entire MVP from scratch using modern web technologies. The goal was to make a fully automated system — from digital order to physical 3D print.

I built :

Marketplace building : in next.js with express.js API and mongoDB database.
AI and data : vector embedding based object library exploration and openAI API integration
Blockchain and NFC : cryptographic NFC chip that contain off chain data for certification live certification
Infrastructure and data : AWS for API - cloud 3D printer slicer - GCS for GoogleTag server side and analytics suite

→ Design system :

After several iterations, I designed a visual system that lets the objects take center stage. The goal was to build a minimalist and modular identity where the interface disappears — letting each 3D piece express its own materiality, light, and form. This system defines consistent rules for typography, color, and layout to harmonize both the digital platform and physical packaging.

→ Marketing :

To grow the platform, I designed and managed several digital campaigns on Meta Ads — combining my 3D and motion design skills to create high-performing visuals. Each campaign was optimized with data-driven iterations, reaching a 4–5% conversion rate and generating hundreds of qualified leads at a very low CAC. Beyond visuals, I also built the full marketing pipeline: audience targeting, tracking (GTM / GA4 server-side), and creative testing.

Partenership :

standard+ received support from several key institutions that believe in the future of local and sustainable production.

BPI France early-stage R&D funding (€40K)
Sorbonne Center for Artificial Intelligence — long term incubation and mentorship for AI-driven product development
Ville de Paris — recognition and local network support for sustainable design initiatives