Samy
AYOUB FAWAZ

DDB - Paris

GRAPHICS & MOTION / Adobe SUITE

During this internship at DDB Paris, I joined the creative team working as art director for high-profile clients such as McDonald’s, Volkswagen, and Arte, contributing to concept development and content production across campaigns.

  • Produced animated content for social platforms — 8M+ cumulative views
  • Crafted visual concepts in response to strategic briefs
  • Collaborated closely with copywriters, producers, and strategists to align messaging

Arte

Full end-to-end production (from concept to delivery), published on Arte’s Instagram.

  • Storyboard and narrative structure

  • Creative development and visual direction

  • Production and final delivery, adapted for social formats

  • Infrastructure and data : AWS for API - cloud 3D printer slicer - GCS for GoogleTag server side and analytics suite

McDonald’s France

Ongoing social content production for the Facebook page, plus creative proposals for Instagram.

  • Regular production of visuals / motion assets for Facebook

  • Creative concepts and format proposals for Instagram

  • Fast-paced iteration in line with brand tone and weekly rhythms

Urku Portfolio

Thalys

High-volume visual production across 4 languages, with an automated workflow to scale output.

  • Mass production of localized visuals (4 languages)

  • Process automation to speed up variations and delivery

  • Consistency control across formats and markets

Urku Portfolio

Santé publique france (French public health)

Highly automated visual production accross 4 languages.